400 N. Pepper Ave.
Colton, CA 92324
Wednesdays 7:30 - 2:00
5th Street @ S. Spring Street
Los Angeles, CA 90013
Sundays 9:00 - 3:00
1011 Baldwin Park Blvd.
Baldwin Park, CA 91706
Fridays 8:30 - 1:30
Kaiser Permanente Fontana
9961 Sierra Ave.
Fontana, CA 92335
Fridays 9:00 - 2:00
Kaiser Permanente Ontario
2295 S. Vineyard Ave.
Ontario, CA 91761
Wednesdays 8:30 - 1:30
13652 Cantera Street
Panorama City, CA 91402
Wednesdays 9:00 - 1:30
10800 Magnolia Ave.
Riverside, CA 92505
Fridays 9:00 - 2:00
Marina del Rey
Via Marina @ Panay Way
Marina del Rey, CA 90292
Saturdays 9:00 - 2:00
Old Pasadena Farmers' Market
Holly Street & Fair Oaks Blvd,
Pasadena, CA 91105
Sundays 9:00 - 2:00
1440 N. Topanga Canyon Road
Topanga, CA 90290
Fridays 9:00 - 1:00
Southland Farmers' Market Association
For decades, farmers throughout California have been cultivating
their land to grow healthy, fresh products for their families and
friends. As the population grew, cities emerged and large companies
joined forces, farmers were forced to either stay in the industry
with tough struggles or close their family business and relocate.
In the last 30 years, every effort has been made to support direct
marketing of local growers and their products. In 1976, on Governor
Jerry Browns recommendation, the Direct Marketing Code was
developed and put into state regulations by Rose Bird, Californias
By 1980, farmers at the Gardena farmers market discussed the
need for coordination of growers and crops through a central association,
thus came the Southland Farmers Market Association. The first
six markets including Gardena, Pacoima, Pasadena, Villa Park, Long
Beach, and Adams and Vermont were organized through the Interfaith
Hunger Coalition Hunger Organizing Team. As more markets
developed in Los Angeles County throughout the early 80s, their
member farmers agreed to join the Association.
As the burgeoning farmers market movement grew in California,
Southland helped to direct and support farmers,
new markets, and promote and support existing
markets. Today, Southland Farmers Market Association is the
largest trade association of certified farmers markets in California.
Founded in 1983, the Association has grown to represent
22 farmers markets
and more than 400 growers in Southern California.
Southlands Board of Directors is primarily composed of small
farmers who actively participate in the farmers markets. The
chief role of the Association is to safeguard the integrity of the
markets by ensuring that producers only sell what they have grown.
Customers are thereby assured that they are buying fresh fruits and
vegetables directly from local California producers.
There are more than 360 certified farmers markets in California and the number continues to grow each year. In 2001, the industry accounts for $250 million in sales. This is all the more remarkable for the fact that certified farmers markets must be operated as a community service by a non-profit organization, local public agency or California certified growers. Southland offers assistance to markets and growers with marketing, promotions, member services, legislative advocacy and self-enforcement programs.
Some of SFMA's Major Accomplishments
Photos by David Karp
© 2002 Southland Farmers Markets Association
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