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Clarence & Kim Blain display the Persian & Pakistan mulburries they grow.

Value Pricing At
Southland Farmers’ Markets


On August 6, 2001, Southland conducted a price comparison survey at six member markets and six grocery stores near the markets. Using ten common items as a representative “market basket”, Southland found in five of the six comparisons that shopping at the farmers’ market was less expensive than the nearby grocery store.

Southland recorded prices of a total of 21 items at the following farmers’ markets and grocery stores for comparisons:

  • West Hollywood Farmers’ Market and Jon’s Marketplace (1.7 miles apart)
  • Santa Monica Wednesdays Farmers’ Market and Wild Oats Market (.4 miles apart)
  • Adams & Vermont Farmers’ Market and Ralph’s Grocery Store (.1 miles apart)
  • San Dimas Farmers’ Market and Ralph’s Grocery Store (1 mile apart)
  • Redondo Beach Farmers’ Market and Vons Pavilion (1.4 miles apart)
    Westwood Farmers’ Market and Bristol Farms (.6 miles apart)
Produce

Item

 

Quant.

 

 

Adams &Vrmt.

Ralphs
 
Redon.
Beach
Pavi-
lion
 

Santa
Mon.

Wild
Oats
 
San
Dimas
Ralphs
 

West

Hllywd.

Jon's
 

West-
wood

Bristol
Farms

Val.

oranges

10 lbs.
 
$2.00
$5.00
 
$2.00
$4.98
 
$5.00
$9.90
 
$4.00
$5.00
 
$4.00
$3.33
 
$7.50
$8.90

 

Corn

 

3
$1.50
$1.50
$1.50
$0.48
$1.25
$1.47
$1.25
$1.50
 
$1.00
$0.43
$1.50
$1.17

 

Zucchini

 

1 lb.
$0.75
$0.99
$1.00
$1.29
$.075
$1.59
$0.75
$0.99
 
$0.50
$0.69
$0.50
$0.99

Red

grapes

1 lb.
$1.00
$1.99
$0.99
$1.99
$2.00*
$1.59
$1.50
$1.99
 
$1.00
$0.50
$1.49
$2.49

 

Tomatoes

 

1 lb.
$1.00
$2.99
$1.00
$1.25
$1.60
$2.79
$1.00
$2.99
 
$1.00
$1.69
$1.25
$2.49

Red

potatoes

1 lb.
$0.60
$0.79
$0.80
$0.99
$1.50
$0.59
$0.75
$0.79
 
$0.60
$0.69
$0.80
$1.99

 

Plums

 

1 lb.
$1.00
$1.49
$1.00
$3.00
$2.00
$0.99
$1.50
$1.49
 
$1.00*
$1.00
$2.00
$2.99

 

Cucumbers

 

1
$0.33
$0.50
$0.50
$0.69
$0.50
$1.29
$0.33
$0.50
 
$0.33
$0.33
$0.50
$0.89

Yellow

Nectarines

 

1 lb.
$1.00
$2.49
$1.50
$1.49
$1.25
$3.99
$1.50
$2.49
 
$1.50
$0.69
$2.00
$1.99

Basil

 

1 bunch
$1.00
$2.49
$1.00
$2.39
$1.00
$1.49
$1.00
$2.49
 
$1.00
$0.69
$1.00
$1.99

Total

 

   
$10.18
$20.23
$11.29
$18.65
$16.85
$25.69
$13.58
$20.23
$11.93
$10.04
$18.54
$25.89

* Organic variety

Price survey conducted week of August 6, 2001


At a Southland Farmers' Market, you are assured that you are purchasing quality produce from certified local growers and producers. Southland Farmers' Market Association serves member markets, local California farmers and consumers by promoting and protecting the integrity of certified farmers' markets in Southern California.

 

Photos by David Karp

 

© 2002 Southland Farmers Markets Association
All Rights Reserved.

 

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